1) What is SEO?

Search Engine Optimization (SEO) is a collection of techniques and best practices aimed at improving a site’s visibility in the organic search results to attract qualified traffic. For an ecommerce website, the prospect of being found through organic search is attractive due to the potential for targeted traffic and sales.

2) What is organic traffic?

Organic (natural) search traffic refers to the unpaid traffic that naturally finds its way to a site through search engines. Most organic traffic originates from a search entered into a major search engine such as Google, Bing or Yahoo.

3) What is the difference between on-page and off-page SEO?

SEO can be generally categorized into two components, 1) on-page and 2) off-page optimization, each of which is critical to search engine success. On-page optimization involves developing your site’s content for relevance to popular keywords, and ensuring that its code and content are correctly structured such that search engine spiders can index them.
Off-page optimization refers to the quality and quantity of links pointing to a page, which are used by search engines to help determine authority and relevance. Many aspects of off-page optimization are not directly controlled by the site owner, but building quality content that is valuable to users can help make a site more “link-worthy” and contribute to its off-page optimization.
Both on and off page optimization are necessary to achieve effective, long-term SEO success in most industries.

4) How long does it take to achieve results from Search Engine Optimization?

The time it takes to reach your SEO goals will depend on many external factors including the techniques used, keyword competitiveness, industry conditions and the age of the site.

5) What else would you suggest I do to increase sales and traffic to my site?

An effective SEO campaign can significantly increase organic traffic to your site, but it doesn’t guarantee sales conversions. There are many external variables affecting conversions that are simply outside of the SEO scope. That said, there are a few complementary practices that the SEO team recommends to all ecommerce clients: design and marketing.